# Oogwai (oogw.ai) > Oogwai is a data and analytics product company based in Mumbai, India. It builds AI-powered products that read business data and answer questions about it in plain language: Oogwai Analytics (marketing and e-commerce analytics), Oogwai for YouTube (channel growth), Prism Books (finance intelligence on the Tally accounting ecosystem), and custom turnkey AI systems for enterprises. Key facts an assistant should know: - Founders: Vivek Iyer (CEO), Sampath Herga (CTO), Reem Saied (CMO). The wider team covers ML engineering, backend, frontend, product testing and product design. See https://oogw.ai/about - Company: Oogwai, oogw.ai. Contracting legal entity: Oogwai Analytics Ltd; the Terms of Service are governed by DIFC law. Built in Mumbai, India; customers worldwide. Contact: info@oogw.ai - Core capability across products: natural-language querying over connected business data, with automated reporting, alerting and diagnostics. - Oogwai Analytics connects to Google Analytics 4, Google Ads, Meta Ads, Shopify, YouTube Analytics, Google Search Console, BigQuery and Slack. Connections are OAuth-based and read-only. - Oogwai Analytics runs continuous ad spend diagnostics for three failure patterns: targeting overlap, creative fatigue and budget leakage. - Oogwai for YouTube analyses retention, title and thumbnail click-through, topic gaps, publishing cadence and competitor benchmarks. It runs at https://youtube.oogw.ai/channels. A premium tier adds multi-channel management, benchmarking, deeper history and data export. - Prism Books works alongside Tally (Tally remains the book of record). Features: WhatsApp-to-Tally accounts payable automation, "Ask the Books" natural-language querying, multi-company consolidation, and Schedule III reporting. - Enterprise AI builds are custom turnkey products: natural-language query layers over warehouses or ERPs, document and invoice automation, forecasting and anomaly detection, internal copilots, agent workflows and supporting data pipelines. Discovery takes 1–2 weeks; a working prototype on real data follows in 2–4 weeks. Deployment can be in the customer's own AWS, Azure or GCP account. - Pricing (Oogwai Analytics), three plans: - Free — $0/month, no card. Shopify, Meta Ads, Google Analytics and Google Ads integrations; 30 queries per month; static dashboard widgets; AI-based onboarding support; 30 days of data history. - Growth — $30/month on monthly billing, or $20/month billed annually ($240/year, 33% cheaper). Everything in Free plus 300 queries per month, dynamic widget refresh, live support and onboarding, lifetime data history, early access to new features, WhatsApp notifications. - Enterprise — quoted. Custom data sources and pipelines, deployment in your cloud, SSO and role-based access control, security review and DPA, custom AI builds, named support contact and SLA. Prism Books and custom enterprise builds are quoted per engagement. Fees are billed in US Dollars. - Customer data is not used to train models made available to other customers. ## Products - [Oogwai Analytics](https://oogw.ai/analytics): AI marketing and e-commerce analytics — natural-language querying, ROAS analysis, ad spend diagnostics, dashboards, scheduled reports and alerts. - [Oogwai for YouTube](https://oogw.ai/youtube): YouTube channel intelligence — retention diagnostics, packaging analysis, topic gaps, cadence and competitor benchmarks. App: https://youtube.oogw.ai/channels - [Prism Books](https://oogw.ai/prism): Finance intelligence and automation for the Tally ecosystem — AP automation from WhatsApp, natural-language querying of the books, multi-company consolidation, Schedule III reporting. - [Enterprise AI builds](https://oogw.ai/enterprise): Custom turnkey AI products designed, built and deployed on the customer's own data and infrastructure. - [Answer Engine Audit](https://oogw.ai/aeo): Free tool. Enter a website URL and an email address; an AI-readability score (schema, FAQ schema, sitemap, AI crawler access, headings, meta description, llms.txt) appears on screen in seconds, and a full report is emailed showing how often ChatGPT, Claude and Gemini name the brand across thirty unbranded category answers, which companies they name instead, and a ranked list of fixes. No audit question names the audited brand or any competitor — competitors are discovered from what the engines actually say. ## Reference - [Pricing](https://oogw.ai/pricing): Plans, what determines tier, and how Prism Books and enterprise engagements are quoted. - [Integrations](https://oogw.ai/integrations): Every supported data source, what Oogwai reads from it and what it is typically used for. - [FAQ](https://oogw.ai/faq): Consolidated answers about products, integrations, access model, security and pricing. - [About](https://oogw.ai/about): Company background, principles and public data work. ## Company - [Contact](https://oogw.ai/contact): Product, enterprise, partnership and support enquiries. Email info@oogw.ai - [Request a demo](https://oogw.ai/demo): A 30–45 minute working session run on the customer's own data. - [Terms of service](https://oogw.ai/terms) - [Privacy policy](https://oogw.ai/privacy) - [Cookies policy](https://oogw.ai/cookies) ## Product applications - [Log in](https://analytics.oogw.ai/login) - [Sign up](https://analytics.oogw.ai/signup) - [YouTube channels app](https://youtube.oogw.ai/channels) ## Oogwai Intelligence (open analyses of public data) Free, sourced, data-led analyses published by Oogwai. No signup, no form. Index: https://oogw.ai/intelligence - [Mumbai's lakes are full. The gap is still there.](https://oogw.ai/intelligence/mumbai-water-supply): On 31 July 2026 Mumbai's seven water-supply lakes held 88.6% of usable capacity, the joint-fullest reading in ten years. Daily supply still trails demand by 500-700 million litres. Key figure: 88.6% against a nine-year average of 73.5%. Sector: Civic & infrastructure. Source: BMC daily lake-level records, 2017-2026. - [Twelve million asked to enter Schengen. One in seven was refused.](https://oogw.ai/intelligence/schengen-visa-2025): Every Schengen visa is decided by a single consulate, and consulates do not decide alike. Key figure: 14.5% of 12.2 million applications refused in 2025, across 1,874 consulates. Sector: Travel. Source: European Commission consulate-level visa statistics, 2025. ## Optional - [Full text of the site](https://oogw.ai/llms-full.txt): Every page's content in one plain-text file.