What is the Oogwai TikTok Campaign Manager?

It is a guided builder that lets a signed-in Oogwai user create and launch TikTok ad campaigns without leaving Oogwai. You pick your workspace and ad account, then move through five steps — campaign, ad group, creative, ad and launch — and Oogwai talks to the TikTok Marketing API on your behalf.

Do I need a TikTok Ads account?

Yes. You run ads in your own TikTok advertiser account, connected to your Oogwai workspace. Oogwai brokers the requests to TikTok using your connected account; it never holds your card details.

With your existing Oogwai account — the same login used for Oogwai Analytics. Sign in with Google and the builder unlocks.

What are the five steps?

1) Campaign — set the objective and budget. 2) Ad group — define audience, placement, schedule, bidding and optimisation goal. 3) Creative — upload the image that will run. 4) Ad — write the copy, choose a call to action and landing page, and pick the TikTok identity. 5) Launch — set the campaign live.

When do my ads actually start spending?

Launching sets the campaign to enabled, but TikTok will not spend until a valid payment method and billing are set up on your TikTok ad account. Billing is configured on TikTok's side.

Which campaign objectives are supported?

The creatable auction objectives: Reach, Traffic, Video views, Lead generation, Engagement, App promotion, Web conversions and Product sales.

What image formats can I use?

JPG, JPEG or PNG, under 50 MB, with width by height no more than 3,686,400 pixels (for example 1440 by 2560). Each file name must be unique on your ad account.

Ads

TikTok Campaign Manager

Everything you need to build, fund and launch TikTok ad campaigns — without leaving Oogwai.

Uses your existing Oogwai / Oogwai Analytics login.

Launch campaigns faster

Audience & goal control

Runs in your own account

Ads

TikTok Campaign Manager

Everything you need to manage and grow your TikTok ad campaigns.

Signed in as your Oogwai account Sign out

Workspace & ad account

Workspace The Oogwai workspace that holds your TikTok connection. Enter ID manually

Ad account Your TikTok advertiser account. Enter ID manually

Campaign

Campaign name *

Objective Your optimisation goal must be compatible with this.

Budget mode

Budget (in your account currency, minor units)

Ad group

Ad group name *

Promotion type

Location IDs Comma-separated TikTok geo IDs. 6252001 = United States.

Age groups

13–17 18–24 25–34 35–44 45–54 55+

Gender

Budget mode

Budget (minor units)

Schedule start (YYYY-MM-DD HH:MM:SS) Runs from this time onward (SCHEDULE_FROM_NOW).

Billing event

Optimization goal Must be valid for the campaign objective.

Bid strategy

Pacing

Placement is set to Automatic so TikTok chooses the best surfaces.

Creative

Image URL * JPG/JPEG/PNG · under 50 MB · width × height ≤ 3,686,400 px (e.g. 1440×2560).

File name Must be unique on your ad account (1–100 chars).

Ad name

Ad copy *

Call to action

Landing page URL *

TikTok identity * Required by TikTok to run an ad. Load from account

Identity type

Ad format is Single image, using the creative you uploaded.