What is the Oogwai TikTok Campaign Manager?

It is a guided builder that lets a signed-in Oogwai user create and launch TikTok ad campaigns without leaving Oogwai. You pick your workspace and ad account, then move through five steps — campaign, ad group, creative, ad and launch — and Oogwai talks to the TikTok Marketing API on your behalf.

Do I need a TikTok Ads account?

Yes. You run ads in your own TikTok advertiser account, connected to your Oogwai workspace. Oogwai brokers the requests to TikTok using your connected account; it never holds your card details.

With your existing Oogwai account — the same login used for Oogwai Analytics. Sign in with Google and the builder unlocks.

What are the five steps?

1) Campaign — set the objective and budget. 2) Ad group — define audience, placement, schedule, bidding and optimisation goal. 3) Creative — upload the image that will run. 4) Ad — write the copy, choose a call to action and landing page, and pick the TikTok identity. 5) Launch — set the campaign live.

When do my ads actually start spending?

Launching sets the campaign to enabled, but TikTok will not spend until a valid payment method and billing are set up on your TikTok ad account. Billing is configured on TikTok's side.

Which campaign objectives are supported?

The creatable auction objectives: Reach, Traffic, Video views, Lead generation, Engagement, App promotion, Web conversions and Product sales.

What image formats can I use?

JPG, JPEG or PNG, under 50 MB, with width by height no more than 3,686,400 pixels (for example 1440 by 2560). Each file name must be unique on your ad account.

TikTok Campaign Manager

Launch campaigns faster

Audience & goal control

Runs in your own account

Ads

TikTok Campaign Manager

Everything you need to manage and grow your TikTok ad campaigns.

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Your ad account

This is the ad account you’ll use to run your campaigns.

Create an ad account

Oogwai creates a TikTok ad account for you under its Business Center. You’ll fund it below (paid to Oogwai) and ad spend draws from that balance.

Ad account name

Currency

Timezone

Registered country

Company

Industry Your business category. Optional — leave blank if unsure.

Company website Optional — the website your ads promote.

Campaign

Campaign Reuse a campaign you created before, or keep “Create a new campaign” to make one below.

Campaign name *

Objective Your optimisation goal must be compatible with this.

Budget mode

Budget (in your account currency, minor units)

Ad group

Ad group Reuse an ad group from this campaign, or keep “Create a new ad group” to make one below.

Ad group name *

Promotion type

Locations *

Where your ads run — pick one or more from your account. Reload

Age groups

13–17 18–24 25–34 35–44 45–54 55+

Gender

Budget mode

Budget (minor units)

Schedule start When your ads should start running. Defaults to now.

Billing event

Optimization goal Must be valid for the campaign objective.

Bid strategy

Pacing

Placement is set to Automatic so TikTok chooses the best surfaces.

Creative

Add your creative assets. We support images and videos.

1Upload your image

Drag and drop your image here, or click to browse.

Drag and drop an image here

or click to browse

JPG, JPEG, or PNG · Max 100 MB · 9:16, 1:1, or 16:9

2Image file name

Give your image a name (for your reference).

Must be unique on your account (1–100 chars).

Ad Reuse an ad from this ad group, or keep “Create a new ad” to make one below.

Ad name

Ad copy *

Call to action

Landing page URL *

TikTok identity * Required by TikTok to run an ad. Load from account

Identity type

Ad format is Single image, using the creative from the previous step.